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How important is to find the best domain name?

One of the most essential preconditions for building a successful Internet presence is the domain name. It is what people will see first when they come across your web page and what they will associate you with. The domain name should be easy to memorize, but should also be something that informs your visitors what the web page is about.

Generic Top-Level Domains (gTLDs)

A domain name as a rule has 2 parts - a Top-Level Domain (TLD) and a Second-Level Domain Name (SLD). If you have domain.com, for example, ".com" is the TLD and "domain" is the Second-Level Domain Name. There are a couple of categories of Top-Level Domains that you should examine before you choose the domain you want. Your decision should rest on the goal of your website and on its target viewers. Let's have a peek at the gTLDs, or generic Top-Level Domain Names - these are the most common TLDs intended to denote a given function - .com (business entities), .net (network infrastructures), .biz (firms), .info (informative websites), .org (organizations), .mobi (mobile devices), .asia (the Asia Pacific), .name (persons or relatives), .pro (certain professions), etc. As you can perceive, these Top-Level Domains encompass most fields of life, so you should settle on the one that would describe the intention of your site best. There is no restriction as to who can register such domain names, but some of them involve additional requirements to confirm that you qualify to own such a TLD (.mobi and .pro, for instance).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code Top-Level Domain Names, are country-specific Top-Level Domain Names. Each country has its own ccTLD. Opting for such a Top-Level Domain Name is good if your target group of visitors is from a certain country. Many guys would elect to buy commodities or services from a local website, and if your target is Canada, for instance, getting a .ca domain name could increase the visits to your web site.

Domain Name Redirection

You can register different domain names, which can redirect your web site's visitors to a certain web page such as domain.com, for instance. This would increase the traffic and lower the chance of someone snatching your web page visitors by using the same Second-Level Domain with a different TLD - if you are not using a trademark.

Name Servers (NSs)

Each domain has domain records. The name server records (NS records, also known as DNS records) display where the domain is hosted, in other words they point to the web hosting vendor whose name servers (NSs, aka DNSs) it is using now. You can modify the NSs of your domain whenever you like. You can have your domain registered with one provider and get the website hosting service itself from another. Hence, if you register your domain name and encounter good website hosting solutions someplace else afterwards, you can point your domain to the present company's name servers straight away.

Name Server Records (NS Records)

On the whole, as long as your domain name uses a certain pair of DNSs, all its domain name records will point to the same site hosting firm. Some webspace hosting providers, though, allow you to edit specific name server records, like the A records and the MX records of your domain. The A record is an Internet Protocol address, which reveals on which server your site is located, while the MX records designate which web hosting server handles the e-mail address accounts associated with your domain name. For example, if you hire a new web site designer and he constructs an .ASP web page that will be accommodated on his personal Windows web hosting server, you may wish to alter solely the Internet Protocol address (the A record) but not the MX records of your domain. In this way, www.domain.com will direct to the Windows web hosting server, but your mails or any sub-domain names like forum.domain.com or shop.domain.com will still be in your current Linux web space hosting account. The .ASP platform is developed by Microsoft and requires a Windows hosting server, even though a Linux hosting server would be far more stable.

Cut-Rate Domains Offered by 'Exclusive Hosting'

Only a small number of web hosting companies permit you to modify given records and quite often this an additional paid service. With Exclusive Hosting , you have an immense collection of Top-Level Domains to choose from and you can edit all NS records or redirect the domain names through a redirection tool at no additional cost. For that reason, 'Exclusive Hosting' would be your finest pick when it comes to handling your domain name and to establishing a successful presence on the web.